Jennifer Blake is the kind of marketer every construction company wishes they had: creative, relentlessly helpful, and somehow always game to jump in. In just 18 months, she’s essentially built Fero’s marketing function from scratch — moving the company from piecemeal outsourcing to a real in-house engine with consistent branding, faster turnaround, and a stronger digital presence. And the results aren’t fluff: LinkedIn followers up 322%, Instagram up 395%, and monthly inbound website leads up more than 400%. For a smaller company, that’s the kind of momentum that helps you punch above your weight against much bigger competitors. At industry events she makes real connections that turn into long-term partnerships, while representing the brand with professionalism and warmth. Voters consistently call out her humour, kindness, and the way she shines the spotlight on others.