Dara Wone has been one of the steady hands behind ETRO’s rise — not just in how the company looks to the market, but how it feels to work there. Since joining in 2018, she’s helped shape a strong brand and culture that has stayed “people first” even as ETRO grew from roughly 20 people to more than 160. That takes more than good marketing — it takes someone who understands how teams actually operate, communicate, and stay aligned when things get busy fast. Where Dara really flexes is in high-stakes pursuits. She’s raised the bar on proposals and submissions with a level of structure, polish, and storytelling that gives ETRO a real edge — including on major pursuits like the BC Place Stadium Upgrades tied to the 2026 World Cup. As one voter put it: “From external branding to internal bid proposals, Dara does not let anything slip through the cracks.”