SNC-Lavalin announces rebrand to AtkinsRéalis

Key Takeaways:

• The company has rebranded to AtkinsRéalis.
• The name AtkinsRéalis is a coined term that combines Atkins, a legacy brand, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots. “Réalis” also resembles the verb “to realize” or “to make happen”.
• Company officials noted thatEdwards explained that in recent years, the company has been deliberately repositioned and has exited parts of the business that were not profitable or didn’t align with its strategy. 
• They have also worked to correct underlying performance issues, doubled down on high-growth global markets and embraced digital transformation.

The Whole Story:

SNC-Lavalin is SNC-Lavalin no more.

The fully integrated professional services and project management company based in Montreal announced that it is rebranding to AtkinsRéalis.  

The name AtkinsRéalis is a coined term that combines Atkins, a legacy brand that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots. “Réalis” also resembles the verb “to realize” or “to make happen” which emphasizes our focus on outcomes and project delivery.  

The 36,000-person company stated that the changes build on more than a century of history from brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS and Atkins Acuity, AtkinsRéalis and bring the whole organization together under one single brand.

“AtkinsRéalis is a new name for a new transformed company: our ability to draw upon such breadth and depth of global capabilities will maximize our ability to work seamlessly and provide one integrated offering for our clients and partners,” said Ian L. Edwards, president and CEO of AtkinsRéalis. “Everything starts with our people; they care about each other, this Company and most importantly, they care about the work we do and believe in our purpose to engineer a better future for our planet and its people. I could not be prouder of our team’s dedication to the success of this company.”

Edwards explained that in recent years, the company has been repositioned and has exited parts of the business that were not profitable or didn’t align with its strategy.  He added that the company has also worked to correct underlying performance issues, doubled down on high-growth global markets and embraced digital transformation.

He stressed that the most important change has been redefining the company’s purpose and strengthening its culture. 

“We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us,” said Edwards.  

 As of Sept. 13, the company’s new brand and associated visual identity will be used on all communications materials. The Company’s common shares will begin trading on the TSX under the new ticker symbol (TSX: ATRL) prior to market open on Sept. 18, 2023. SNC-Lavalin Group Inc. will not change its legal name until the Company obtains shareholder approval, as required by law, at its 2024 Annual Meeting of Shareholders.