SitePartners appoints agency founders to drive eastern growth

Key Takeaways:

• SitePartners has expanded its executive leadership team by hiring Scott Boniface and Ryan Bannon, who will lead growth across Eastern Canada from a new office in Toronto after co-founding and selling Playground Inc.
• The hires reflect a shift in the agency model from traditional marketing toward full-scale business transformation, including digital modernization, operational growth, and strategy for industrial clients.
• The agency aims to apply the same strategic ambition, high-level design standards, and brand rigor to industrial companies that are usually reserved for global technology firms.

The Whole Story:

SitePartners, the leading specialized marketing and communications agency built for the industrial sector, today announced a major expansion of its executive leadership team with the appointment of Scott Boniface as Vice President of Transformation and Ryan Bannon as Vice President of Design.

Operating out of SitePartners’ newly established Toronto office, the duo will spearhead the agency’s growth across Eastern Canada. The high-profile hires position SitePartners as a creative and transformation hub, equipping manufacturing, construction, resource, government and infrastructure clients to navigate complex market evolutions, operational shifts, and long-term growth.

Boniface and Bannon bring exceptional creative and strategic pedigree to the agency. In 2009, they co-founded Playground Inc. in Toronto, building it into an award-winning digital powerhouse before its acquisition. Following executive leadership roles at global technology and consulting firm CBTW, they arrive at SitePartners as seasoned owner-operators with a proven track record of scaling businesses, driving digital innovation, and executing high-impact brand strategies for some of the largest brands in North America. 

“Bringing Scott and Ryan into our ecosystem is far more than an acquisition of top-tier talent; it is a clear signal of where our agency is heading,” said Andrew Hansen, Founder and CEO of Site. “Ten years ago, our clients asked us to just tell their story. Today, they ask us to help them transform their business for sustainable growth. Scott and Ryan bring the exact executive leadership, design rigor, and strategic vision required to guide our clients through this level of change. This announcement really reflects a change of our model and focus.”

Addressing the demand for full-scale transformation

Company officials noted that the strategic timing of these appointments reflects a fundamental shift across the industrial landscape. Sector leaders are increasingly moving past traditional marketing campaigns, requiring comprehensive business transformation to address market expansion, technology disruption, talent attraction, digital modernization and measurable growth.

By unifying deep sector fluency with elite digital capabilities under one roof, the arrival of Boniface and Bannon eliminates the traditional trade-off between niche industrial knowledge and global-standard design. Based permanently at Site’s new Toronto campus, they bring accessible, on-the-ground executive leadership directly to clients across North America. As former agency owners who have built businesses, crafted award-winning brands and executed acquisitions, Boniface and Bannon sit across the table from industrial founders and C-suite leaders not merely as marketing advisors, but as proven executives who understand the operational realities of building real value. Bottom line, they understand what it takes to grow. 

“What an agency needs to become is changing rapidly – we must be a true, modern growth partner to drive lasting impact,” said Scott Boniface, VP of Transformation. “Seeing the depth of the Site ecosystem across creative, media, talent and production, we recognized what was possible here. Industrial companies build the backbone of our economy, and we are bringing the refusal to treat their business transformation with any less ambition than a global technology firm. We are joining Site because we believe in the mission of elevating the industrial sector – and with our diverse agency capabilities we can really deliver on that.”

“Industrial companies have traditionally been told that looking serious means looking identical to everyone else in their space,” added Ryan Bannon, VP of Design. “That is a failure of imagination. Work made for this sector should sit alongside the best creative in the world and hold its own. Leading our new Toronto campus allows us to set that exact standard and elevate how industry connects with its audience.The power of design is real and should be felt. When done correctly it allows our clients to hold premium pricing power, establish a category of one, and truly own the talent market.”

“This is just the beginning of some exciting updates for our team at Site,” concluded Hansen. “Scott and Ryan are the first pieces of what will be our own agency transformation as we continue to expand our capabilities and footprint across North America.”

With Boniface and Bannon joining the executive leadership team and the official launch of the Toronto campus this summer, SitePartners is doubling down on Eastern Canada. The team says the agency is primed to meet this moment of industrial transformation – bringing the bold vision, elite talent, and deep sector firepower needed to set a new benchmark for growth across North America.