SiteNews announces merger with Actual Media to form SiteMedia

Key Takeaways:

• SiteNews and Actual Media are merging to form SiteMedia, a new entity that includes 6 standalone publications that cover various niches in Canada’s industrial sector.
• SiteMedia now includes more than 27 employees and coordinates over 25 industry-leading events across the country.
• SiteMedia includes the following publications: SiteNews, ReNew Canada, Water Canada, Environment Journal, Waste & Recycling and HAZMAT Management Magazine.

The Whole Story:

More than three years after launching, SiteNews and its team are now part of a larger vision to revolutionize industrial media.

Our digital-first publication focused on Canada’s construction and industrial sectors, and Actual Media Inc., the country’s trusted publisher of infrastructure and environment media, have merged to establish a new entity: SiteMedia.

The merger creates a scaled, unified platform that delivers news, events, and business intelligence across the interconnected industries that build and sustain Canada. This new company is now the leading B2B media company dedicated exclusively to the nation’s vital industrial, construction, environment, water, waste, recycling and infrastructure sectors.

The SiteMedia family will have 6 standalone publications, over 25 industry leading events and an unparalleled executive audience of readers across Canada. The company will have over 20 employees and join part of the larger Site family with offices across Canada, and capabilities in marketing, recruitment, technology and consulting services. 

“When we launched SiteNews, the goal was simple: to give Canada’s construction and industrial sectors a modern news source – a place to connect, collaborate, and showcase everything that makes our industry special,” said Andrew Hansen, CEO of SiteMedia. “But as we looked ahead, we saw a bigger opportunity to create something with even more reach, more impact, and more ways to connect people across industries. With SiteMedia, we are launching something Canada hasn’t seen before: a modern media company that brings data, events, insights and news together for an executive audience responsible for shaping Canada’s industrial sector.”

Actual Media brings two decades of editorial excellence and industry authority to the merger, providing a deep foundation of trust for the combined company’s content and events strategy.

“For twenty years, Actual Media has been a trusted partner for Canada’s infrastructure, water, waste and environment sectors. We’ve built strong brands and brought thousands of people together through the industry’s most recognized events and reports,” commented Todd Latham, Chairman of SiteMedia. “We realized that our next big opportunity was about expanding our reach and building scale. Canada’s biggest industries work better when they collaborate, and that includes media.”

SiteMedia officials explained that in the context of the recent federal priorities and the economic shakeup of tariffs, the health and prosperity of the Canadian economy hinges on the country’s industrial sectors, and news and insights about the country’s domestic prospects are essential to B2B companies.

The merged company immediately commands a dominant position in business media, uniting the industry’s most respected brands and communities by bringing together new products, services, and events in one dynamic platform specifically for the industrial sector. 

“Readers love us for our deep industry specialization, and advertisers love us for connecting with a niche, engaged audience,” added Brett Rutledge, Chief Growth Officer. “Our team lives and breathes this sector. We aren’t just covering the news; we’re industry insiders who know exactly what keeps our audience up at night and what genuinely makes them better at their jobs. That data and practical understanding is why our collaborative content and events are so powerful.”

SiteMedia officials added that they believe their combined approach will generate the most benefit for the industry. The strategic alignment is driven by a shared vision that Canada’s biggest challenges are solved when our industries work together. SiteMedia is engineered to be the multi-dimensional platform that will inform, communicate, and engage those sectors.

“As a platform we are purposefully building media services to deliver solutions for four main challenges: how to drive awareness, build trust, close sales and attract top talent for leading industrial brands across Canada,” said Corinne Lynds, COO. 

“By merging, we’re creating a unified platform that will inform, communicate and engage these sectors so that collectively, Canada’s industrial sector can build stronger, more prosperous communities,” concluded Latham.

Learn more about SiteMedia here.