Q&A: SiteTechnology helps industrial go digital

Technology is moving at a blistering pace. 

Artificial intelligence, cloud computing, digitization and smart devices have exploded and tech companies that serve the industrial sector are popping up left and right.

Sorting through the hype to find something that suits your needs is nearly an impossible task.  

For the past year, full-service technology consulting firm SiteTechnology has been helping industrial businesses keep up by making sure they don’t have to go on that journey alone.  

While it’s easy for large, multi-billion dollar enterprises with deep pockets and lots of staff, medium operations looking to modernize and scale up face a daunting task. With limited time and resources, they can’t afford to waste it on efforts that don’t work. 

SiteTechnology aims to fill that need and guide businesses to success. The full-service technology consulting firm is focused on building long-term partnerships with clients, helping them identify and implement technology solutions that make a real difference to their bottom-line.

Each engagement is tailored to an individual client’s needs, but generally it falls into one of five categories:

1. Digital Advisory: helping to understand, assess and recommend technology solutions to your challenges.

2. Business Applications: implementing software (CRM, ERP, PMIS, and other acronyms), and developing custom applications.

3. Automation & AI: developing automated solutions for repetitive business processes.

4. Data & Analytics: making data more accessible and relevant to help you make better decisions.

5. Managed IT Services: protecting your business, and helping make your team more productive.

We caught up with Brandon Peterson, President of SiteTechnology, to learn about the challenges companies face when looking to digitize their business and his team’s unique approach. 

SiteNews:Tell me about your background and how you got into tech and the industrial sector. 

Peterson: I’ve always been an entrepreneur, running my own businesses since I was a teenager. While I was running those businesses I had to solve my own tech problems—learning customer relationship management (CRM) software, doing software development, running accounting systems. Eventually I began doing that for other businesses with similar problems. I’ve worked in internal positions as well as an outside consultant and was always involved in a whole variety of platforms related to CRMs, custom software, IT management, infrastructure, basically anything that a business needs to scale to the next level and solve a problem. That’s where I like to get my hands dirty and what really led to SiteTechnology. And there is a huge impact that can be made in the industrial sector. Manufacturing, mining, oil, gas, and construction alone accounted for more than 25% of Canada’s GDP in 2020. And there is a huge digital gap there so this work can make a big difference. 

What unique challenges do lower and mid-market companies face when trying to modernize their operations?

One of the biggest challenges is just how many digital products there are in the market and it’s only going to keep growing. And artificial intelligence, everyone’s hot topic right now, makes it more complicated. Does a solution integrate with AI? Will your business see cost savings? Will it make things more efficient? You don’t know who to listen to and that creates a need for a trusted advisor to tell you what parts of the market you can ignore, to bring that experience from working with other clients and help you implement something that is going to pay off. We come from a place of understanding your business. We slow down and take the time to know who your customers are. It is impossible to sift through it all on your own and do the research from scratch. 

Why is having a trusted advisor important and what does SiteTechnology do to earn that trust? 

We do it by being very long-term oriented with the customer. We will work with you and your team for years. Most of our clients we have had since the beginning and there are many years to go. The journey of technology transition is never done and we would never want to think short term and just quickly sell a solution that won’t be beneficial in the long term. That’s what being a trusted advisor is. It’s about approaching each client uniquely and making sure we are solving their specific problem and not imposing the same solution to everyone. At the end of the day, it’s all about trust. You are taking claims made by providers on trust. Just like other professional services, like a law firm or an accounting firm, we are there to help you navigate things. 

What are the most common questions or concerns you get from clients around digital adoption? 

Some clients haven’t identified exactly what they are looking to do but they know pain points. We are often trying to understand their needs, evaluate them and then give our opinion. We help them go to the market and implement something. A lot of times, clients don’t even know what’s possible out there so it’s hard for them to articulate their needs. Sometimes it is just getting an honest assessment of what their team looks like and what they have. If you are a CEO you might be frustrated with your software solutions, IT team or other partners, but you don’t necessarily know if this is what you should expect. We can be a great sounding board for determining what is or is not the problem and what you can do to improve. 

What is the importance of long term technology strategy

Technology is changing so rapidly and everywhere you turn there’s a new solution someone has heard of, or you have seen someone else with great results. The temptation is to chase all these new solutions and implement them and get moving with them, but that can be as prone to error as resisting all technology.

Technology needs to have a level of investment associated with it, KPIs, people in charge of it, ROI tracking and more so that you can evaluate if those investments are working and if it’s driving value for your business, changing customer experience, and improving efficiency. Because if it’s not and it’s just a bunch of software, you might as well go back to paper. Technology can make things simpler, but it often is a lot more complicated, especially if you are a large, growing, complex company. That’s why it’s important to evaluate it objectively and actually hold technology accountable to see if it’s delivering the results that you need. And if not, you can change your approach.

At the end of the day, you can’t tackle it all at once; it will be a journey, especially if you are a larger business. You might be in the process of transitioning from a software business run in the 90s or earlier 2000s and bringing it into the modern area. You need to have a concrete plan, a concrete level of investment, and a method to hold that to account.

Tell me about the growth of SiteTechnology over the past year

We started off with a goal: to be a full-service technology provider. We knew that would mean taking on a smaller number of clients and larger engagements. That’s exactly how things have panned out. For some of our current clients we handle everything, including managed IT services, CIO services, strategic planning, ERP and we sometimes even sit in on executive team meetings to help navigate the path forward. That growth has led to large, all-in, heavy efforts with each new engagement. We have grown significantly when it comes to the size of engagements so we are very selective of who we work with now and we want to find that right partnership. We want clients looking to partner with us in an integrated way across our service offerings. 

What is the SiteTechnology process like for assessing and guiding clients? 

We try to start off with discrete, individualized engagements where someone has a particular need and wants a trusted advisor. The scope is slimmed down but they often come with larger questions. Either way, we start with an on-site discussion before closing anything. We want to see their job sites, factories or facilities. We want to meet with their executive team, understand their business model, understand historically what they have tried, what’s worked, what hasn’t, who the key stakeholders are. We spend as much time on site as possible throughout an engagement. The vast majority of strategic work and relationship building is done in person. I think that this approach makes us different. We are oriented for the long term. We align resources to get those quick wins and then build that longer-term relationship.  

What sort of impact can digital adoption have on a business? 

Put simply, it’s about system integration. For example, in the construction sector we partner with agave to help companies connect their ERP and accounting systems with their project management systems. This ensures cost information is not duplicated and your project costs are the same no matter who is looking at it. Lots of construction companies have multiple accounting staff whose only job is duplicating costs so everyone has the same information. Integrating these systems are notoriously tricky and many just assume it’s easier to do on paper. But this is often the first step to greater integration. You also have integration of timekeeping data so timecards on projects are synced and labour costs are associated with the correct job. You can analyze your costs, improve efficiency and find areas of inefficiency. You also have cybersecurity and making sure your business is safe. Because staff have access to so many things through cloud computing, they are one of the most common attack vectors. And then you have AI and finding out which use cases are meaningful and how to leverage it to save time and improve the customer experience. 

What does a successful engagement look like for SiteTechnology?

One of our biggest success stories was working with a distributor in the agricultural space. We took over from another tech firm and had a very tight timeline. We put together a small team to work alongside them to hit a go-live for new ERP systems in eight weeks. It involved inventory and procurement and financial accounting and multiple team members on their side. We have continued to improve the functionality. That spoke to our ability to be nimble and agile when needed and work in collaboration with a client. 

If someone is interested to learn more about SiteTechnology and starting their digital journey what should they do?

If you are interested to learn more about SiteTechnology and how to start your digital journey reach out to me (Brandon@sitetechnology.com) or visit SiteTechnology.com