Podcast: ‘The Site Visit’ digs into origins of SiteNews
Andrew Hansen, CEO and founder of SitePartners, gave his thoughts on starting a new construction media brand.
The hosts of The Site Visit podcast, which highlights construction leaders and their perspectives, discussed the origins and goals of SiteNews in their latest episode.
Andrew Hansen, one of the co-founders behind the publication, spoke about leaving a career at Ledcor to start a specialized marketing firm, SitePartners, which focuses on construction-related clients.
As the business grew, Hansen found himself wanting to do more to elevate the construction sector and share its stories.
“We feel there are phenomenal stories in the industry, Canadian construction specifically,” said Hansen. “There is phenomenal talent – commercial, industrial, residential, infrastructure. And we want to build a platform – a medium – that celebrates those stories.”
Hansen noted that this kind of coverage is particularly important right now as layoffs are sweeping through the tech industry. This creates an opportunity to recruit more talent and focusing on the exciting things happening in the construction sector could help.
Hansen told hosts Christian Hamm and James Faulkner his strategic vision for the brand which includes a user-friendly website, a regular newsletter and future podcasts.
“Our goal, number one, is to build a good content engine to tell these stories,” said Hansen.
The full podcast is available below. The SiteNews conversation begins at 1:02:00.