If you ever wanted a masterclass on how to use social media to grow your brand in construction, look no further than Kruger. The Saskatoon-based contractor has amassed 2.1 million followers on Instagram, 2.2 million on Facebook, 484,000 subscribers on YouTube and over 700,000 followers on TikTok. This makes his company, Kruger Construction one of the most followed construction companies in the world. He says he has grown his audience by consistently sharing gear reviews, jobsite tips and his daily life as a builder.