Apoorv Sinha is leading the charge to decarbonize one of the world’s most emissions-heavy industries. As co-founder and CEO of Carbon Upcycling, he’s helping the cement sector capture CO₂ emissions and convert industrial waste into a low-carbon alternative to traditional cement. His company is behind two commercial carbon capture and utilization (CCU) projects at cement plants in Canada and the UK—efforts that could cut tens of thousands of tonnes of CO₂ annually. Recognized by Maclean’s as one of the country’s top 10 climate leaders, Sinha is turning carbon from a liability into an opportunity.