As Founder and CEO of Fitzrovia, Adrian Rocca is redefining what rental housing can look like in Canada. With nearly 9,000 homes delivered or in development and $10 billion in assets under management, he’s leading the charge on family-focused, amenity-rich communities that blend design, wellness, childcare, and hospitality. A former investment executive turned housing advocate, Rocca works across public and private sectors to unlock new models for long-term rental supply. His leadership has earned national recognition, including the EY Entrepreneur of the Year Award and the Riley Brethour Leadership Award. Adrian isn’t just building homes—he’s building a better housing future for Canada.