Kiewit becomes Colorado Avalanche helmet sponsor
The company believes it could help attract and retain engineering and construction personnel.
Kiewit is hitting the ice with the NHL.
As part of a multi-year sponsorship, Kiewit will become the official helmet decal sponsor of the Colorado Avalanche home, away and alternate uniforms appearing during all practices and games. Kiewit will appear prominently at Ball Arena and the Colorado Avalanche practice facility.
Kiewit stated that the partnership extends its brand, demonstrates the company’s commitment to the Rocky Mountain Region, and will help it attract and retain the best engineering and construction personnel. The company called the partnership a great fit for Kiewit and its deep commitment to safety and supporting mental health awareness – what’s “under the hat” – in the construction industry and beyond.
“Kiewit is excited to be the Official Construction and Engineering Sponsor of the Avalanche, an organization – like our company – committed to excellence, teamwork and making a positive impact in our communities,” said David Miles, executive vice president, Kiewit Corporation. “It’s exciting to have our brand displayed on Avalanche helmets, much like the Kiewit name on our people’s hard hats and protective equipment that help keep them safe on the job – because nothing is more important. Our company looks forward to supporting this elite hockey organization and making the most of this strategic partnership in Colorado and across North America.”
Michael Ceilley, SVP of partnership marketing & media sales for Kroenke Sports & Entertainment stated that Kiewit is renowned within the construction and engineering industries for building innovative projects and communities, including their new regional headquarters in Denver.
“The Kiewit core values of people, integrity, excellence, and stewardship, align with the attributes of our talented Colorado Avalanche hockey club, and their continuous pursuit of excellence on and off the ice,” said Ceilley. “We look forward to furthering this community and Colorado-based sponsorship for many years to come.”
Kiewit noted that throughout the life of the sponsorship, they plan to develop and implement fan-facing marketing and community programs that celebrate hockey and support the local Colorado community.