Inside Hammad Chaudhry’s move from big GC to high-tech startup

When Hammad Chaudhry left EllisDon earlier this year to join construction technology startup Timescapes, the news circulated quickly through Canada’s construction industry. Chaudhry had spent more than a decade rising through EllisDon’s ranks, eventually leading national innovation and digital strategy efforts. His departure raised eyebrows not because it was controversial, but because it was rare. Few people make that kind of leap from a secure leadership role at a Tier 1 contractor to a startup environment.

Six months later, Chaudhry says the move was not about dissatisfaction, but about timing and opportunity. After years of evaluating, piloting, and deploying technology within a large organization, he wanted to gain hands-on experience on the product side.

“I had always worked with startups from the outside—as a client, a partner, sometimes an advisor,” he said. “But I’d never built something from within. I felt like if I didn’t do it now, I might never get the chance.”

Chaudhry joined Timescapes, a company focused on visual jobsite intelligence through automated camera systems and software. He was already familiar with the product through past collaboration and saw a practical advantage in how easy it was to use. In contrast to many construction tools that require complex onboarding or technical fluency, Timescapes stood out for its accessibility—something he believes is increasingly important as user expectations evolve.

“A big reason I was drawn to it was the simplicity,” he said. “It just worked. People on site didn’t need a tutorial to understand it, and that’s where a lot of technology falls short.”

Now embedded in a smaller team and faster-paced environment, Chaudhry has shifted from corporate innovation strategy to direct product involvement. His focus is on ensuring that Timescapes stays aligned with jobsite realities, drawing from his background working with project teams across Canada. He said the change has been refreshing—less process, more immediacy, and a stronger connection between decision-making and outcomes.

The move also highlights a broader trend in the industry: experienced professionals crossing into the tech space to help shape tools that are better informed by construction practice. As more contractors adopt digital workflows, there is growing recognition that successful technology must be intuitive, field-ready, and integrated into the way projects actually run.

“One of the biggest challenges in this space is building tools that match how construction really works,” he said. “If you’ve never built a project, it’s easy to miss the mark.”

Looking more broadly at construction technology in Canada, Chaudhry remains cautiously optimistic. He acknowledges that progress is being made—particularly in regions like Alberta and British Columbia—but believes the national ecosystem still lacks the strategic support necessary to retain and grow early-stage contech companies. Many promising startups, he notes, continue to scale by shifting their focus to U.S. markets. That reality underscores the importance of creating more supportive conditions for innovation at home.

At Timescapes, Chaudhry is focused on product strategy, customer integration, and ensuring that field workflows inform the company’s development roadmap. “We want to be known as a trusted, reliable tool that’s actually built for construction—not just for tech’s sake,” he said. “That means staying close to the people who use it every day.”

While the startup environment has its own challenges, Chaudhry believes the shift reflects a necessary convergence between construction and technology. “This wasn’t about leaving construction,” he said. “It was about contributing to it in a new way.”