Industry Icebreaker: SiteNews and ICBA team up for Edmonton event
The Industry Icebreaker will feature high-level networking, insights from top business leaders and a live, VIP Oilers hockey game.

SiteNews is dropping the puck on our next event: the Industry Icebreaker at Rogers Place in Edmonton.
The innagural Icebreaker will focus on priortizing wellness for peak performance. SiteNews, in partnership with ICBA Alberta, will host an intimate fireside chat and Q&A with Trevor Muir, one of the founders and former CEO of Surepoint Group, an entrepreneur, and published author.
Held in the prestigious Edmonton Oilers Hall of Fame, the Industry Icebreaker will see Muir will go behind the scenes of building and scaling Surepoint into a $100-million company. He’ll discuss navigating the complexities of private equity investment, forbearance, the challenges posed by the COVID-19 pandemic, and the implementation of an employee ownership model. Muir will also open up about the challenges he faced outside the office which are familiar to many high-performing executives.
“I was a business owner and leader, and a human being, living with human problems,” said Muir. “I kept my struggles and pain to myself for many years, before it got to be too much, and I thankfully reached out for help.”
Following the the chat with Muir, attendees can continue the conversation at the Sky Lounge Club and private Sky Lounge Loft at Rogers place for some exclusive networking while watching the Oilers face off against the LA Kings.
Get your tickets today at industryicebreaker.com.

