Heavy equipment tech companies announce partnership

Key Takeaways:

• Frenter users will be able to see real-time estimates of their equipment value, informing critical business decisions around utilization and fleet optimizations. 
• Boom & Bucket customers who purchase Frenter-enabled assets can access a detailed history of maintenance and usage data.
• The companies said the partnership will support the shortened average lifecycle of new equipment and set a new standard for the use of equipment data in the purchase and resale of heavy equipment.

The Whole Story:

Halifax-based Frenter — a  provider of GPS, maintenance and analytic solutions for heavy equipment —  has announced a strategic partnership with Boom & Bucket, a digital marketplace for heavy equipment.

The companies say the partnership will allow heavy equipment owners to leverage data to get the most out of their assets from daily operations to resale.

They added that the partnership combines Boom & Bucket’s expertise in used heavy equipment resale with Frenter’s detailed data collection and system of record. Frenter users can see real-time estimates of their equipment value, informing critical business decisions around utilization and fleet optimizations. 

If the decision is to sell, users can list equipment directly on Boom & Bucket in a few clicks on the Frenter platform. Boom & Bucket customers who purchase Frenter-enabled assets can access a detailed history of maintenance and usage data.

“We have a vision of connecting the full ecosystem of heavy equipment,” said Zach Laberge, Frenter CEO & founder. “We’re very excited for what Boom & Bucket brings strategically as well as their shared vision for the future of equipment technology and what we can build together. This partnership will allow our customers to realize higher returns on their assets, unlocked through the tracking and improvements that come with Frenter. Giving them the opportunity to reinvest in their fleet, creating a flywheel effect for their business.”

Both Frenter and Boom & Bucket stated that they are excited to collaborate in the space and leverage their joint expertise to support heavy equipment owners throughout the lifecycle of their assets. They said the partnership will support the shortened average lifecycle of new equipment and set a new standard for the use of equipment data in the purchase and resale of heavy equipment.

“At Boom & Bucket, we recognize the indispensable value that comes from understanding the life story of heavy equipment,” said Adam Lawrence, CEO and cofounder of Boom & Bucket. “Our strategic partnership with Frenter marks a new era where data meets the marketplace, enhancing transparency and trust. This collaboration is set to revolutionize the industry by enabling owners to maximize their equipment’s value throughout its lifecycle, ensuring a smarter, more informed equipment economy. We are thrilled to join forces with Frenter, as we both aim to empower owners with knowledge and foresight, turning every decision into an opportunity for growth and efficiency.”