Brandt Group announces major Canadian expansion plans
The group says it will spread its material handling equipment dealer network across the country.
Key Takeaways:
- The company’s acquisition of Cervus Equipment in 2021 included material handling operations from Alberta through Manitoba.
- The company now wants to expand its material handling business nationwide, creating a new and separate division.
- It will focus on delivering premium forklift brands.
The Whole Story:
The Brandt Group of Companies has announced a major expansion to its material handling equipment dealer network in a move that is expected to generate $500 million in new revenue and up to 300 new jobs over the next three years.
The company’s acquisition of Cervus Equipment in 2021 included material handling operations from Alberta through Manitoba. Brandt has now announced its intentions to deepen and expand its commitment to the material handling industry in Canada. The company will expand its material handling business nationwide, creating a new and separate division.
“We believe that the material handling sector is primed for growth and in need of a nationwide alternative to the existing patchwork of small dealer groups,” said Shaun Semple, CEO of Brandt. “That is why we’re using the lessons we have learned from growing the agriculture, construction & forestry, and transportation pillars of our business to create a fourth pillar to serve the material handling industry.”
Brandt officials explained that Canada depends on its material handling operations across the country—from ports and transportation hubs to warehouses and distribution centres. Lift trucks and other material handling equipment and related infrastructure are essential to support the flow of goods to Canadians and support the country’s ongoing national growth.
Brandt officials added that they recognize that an opportunity exists to provide tailored solutions and to build deeper, stronger relationships with companies that operate lift trucks across the country. Brandt is uniquely suited to leverage their customer-focused brand promise to ensure customers have access to the equipment, specialists, parts, and service required to run thriving businesses.
As part of this expansion, Brandt says it plans to grow its network of material handling focused stores into new territories focused on delivering premium forklift brands backed by a dedicated rental fleet, parts network and dedicated service network focused on repair work and preventative maintenance.
