Sarah Reeves is the director of Geocycle Canada at Lafarge Canada Inc., where she drives sustainability by managing waste diversion projects that reduce landfill use and cut carbon emissions. Starting her career in 2006 with her family’s trucking business and later working in Zambia, Sarah joined Lafarge in 2011. She advanced from administrative roles to collaborating on cutting-edge projects, including North America’s first Ductal project delivered via RMX truck and Brock Commons at UBC. Under her leadership, Geocycle focuses on circular solutions, turning waste into alternative fuels and raw materials for Lafarge’s cement kilns. Sarah is also a passionate advocate for women in construction and mentors young professionals through Lafarge’s leadership programs. Her commitment to diversity and sustainability has shaped high-performing teams and innovative strategies, aligning with Lafarge’s vision for a sustainable future.