As the company visionary for Steelix, Parm Dhaliwal is focused on creating homes that will make a lasting impression on the neighbourhoods where the company builds. For its Harlo project in Surrey, B.C., he worked with the municipality to increase the density to rezone an initial project of 30 townhomes into 132 much-needed condos. Currently under construction, the project is on track for occupancy by the summer of 2024.

Wanting to get homeowners’ feedback to influence future projects, Dhaliwal has created an online survey to under- stand their needs better. For every survey response, a tree is planted in B.C. to give back to nature.

Using a structured methodology, Dhaliwal creates KPIs for his team to help understand roadblocks and celebrate wins, which he says is fundamentally how the team grows and improves from each challenge.